TEGO PORTFOLIO
Through TEGO, I've built culture-first brands that grow without traditional venture budgets. My background as a professional endurance athlete gives me unique credibility in communities I build—I understand what drives loyalty, retention, and sustained engagement in performance-based cultures. I combine technical execution (paid ads, email automation, SEO, product analytics) with creative brand strategy to position companies as movements, not just products.
For Miiflo, this means positioning daily options flows as an endurance sport—requiring discipline, education, and community—not just a fintech feature.
SOVA: Culture-First Brand Building from Zero
The Parallel: Miiflo needs to be a brand and culture beyond its value proposition. SOVA shows how.
From launching a YouTube channel to building partnerships, merchandise, and collaborating with creators, we grew SOVA with zero seed money to over 1 million views across channels in year 1. This is the exact model Miiflo needs: audience first, product second.
Why this matters for Miiflo:
- You want retail investors to see Miiflo as a community and lifestyle, not just a trading app
- SOVA proves I can build loyal fanbases through content-first strategy (your webinars, content calendar, creator partnerships all follow this playbook)
- Zero-budget growth = lean, efficient CAC (critical for fintech scaling)
- Creator-first positioning mirrors how you want to position Josh's daily flows as wisdom, not signals
What I'll replicate for Miiflo:
Partner with trading creators, build community events around flows (like cycling events), create merchandise/exclusivity around the brand.
Visit SOVA
Alpha Win Events: 15% MoM Growth at Scale
The Parallel: You want 15-20% MoM lead growth. Alpha Win proves I can deliver it.
I manage social media, organic + paid advertising, email, and registration flows for 10 events across the US. Since working with the company, we've seen a 15% year-over-year increase in registrations across the board—and we're tracking to exceed that this year.
Why this matters for Miiflo:
- Direct proof I can hit your growth target (15-20% MoM lead growth)
- Shows I understand multi-channel funnel optimization: paid social → email → conversion
- Event/community-focused (like your cycling team sponsorship and webinar strategy)
- Scaling registration systems mirrors scaling subscriber acquisition for your flows
- I own the entire funnel, not just top-of-funnel awareness
What I'll replicate for Miiflo:
Paid social campaigns targeting retail investors, email nurture sequences for flow subscribers, conversion optimization for onboarding.
Visit Alpha Win Events
Big Apple Triathlon: Pre-Launch Buzz & Waitlist Momentum
The Parallel: Building anticipation before launch. You're doing this with webinars; BAT did it with brand assets.
One of my clients bid on the most competitive city for an event and required new assets across the board. Ahead of launching final event details, we had 10% of race capacity on waitlist, pending registration.
Why this matters for Miiflo:
- Proof I can build hype and urgency without product-complete (critical for a growing fintech)
- Shows how brand positioning drives pre-launch interest
- Waitlist model directly applicable to your subscriber/flow access model
- Demonstrates understanding of scarcity and exclusivity (builds FOMO in investor communities)
What I'll replicate for Miiflo:
Exclusive webinar access, early-flow subscriber tiers, scarcity-driven growth mechanics.
Visit Big Apple Triathlon
House of Track: Building Community Loyalty & Data
The Parallel: Miiflo needs a community beyond the product. House of Track shows how.
From a brand book to trademark submission, we built a website that would launch the company's media initiatives and collect loyal fanatics' information to grow and capitalize on community. This is culture-first brand building.
Why this matters for Miiflo:
- Shows I understand how to use brand/content to collect first-party data (critical post-iOS privacy)
- Proves I can build a community hub (your investors are your fanatics)
- Demonstrates trademark, brand positioning, and intellectual property strategy
- Model for how to monetize community (premium tiers, exclusive flows)
What I'll replicate for Miiflo:
Community hub/platform, subscriber tiers, exclusive member benefits, brand partnerships.
Visit House of Track
EV Lounge: Complete Brand Build + Investor Positioning
The Parallel: This is a complete brand-to-pitch story. Exactly what Miiflo needs.
When a founder had a vision for an EV charging community brand, I handled the full strategy: from concept to logo and brand identity to pitch deck design. The client went to investors with a thoroughly designed concept, complete visual presentation, and clear brand narrative. This is what separates funded startups from underfunded ones.
Why this matters for Miiflo:
- Proves I can execute end-to-end brand builds (identity, positioning, investor materials)
- Shows I understand how to position a brand for investor confidence and founder credibility
- Demonstrates ability to build cohesive visual systems that communicate differentiation
- Direct relevance: Miiflo will need pitch-ready brand assets for your next round or partnerships
- Proof I can translate complex concepts (EV charging community) into clear, investable narratives (like probability-focused investing)
What I'll replicate for Miiflo:
Comprehensive brand guidelines, investor pitch deck design, visual identity system, positioning framework.
View Brand Book
View Pitch Deck
Sorted Luxury Organizing: Brand Build + Go-To-Market
The Parallel: Premium positioning requires complete brand architecture. Sorted shows how.
We helped build the brand, website, and back-end flow for client proposals, billing, and re-activation. This full-stack approach shows how to position a luxury service and operationalize growth. It's not just pretty branding—it's branding that drives business outcomes.
Why this matters for Miiflo:
- Shows I can build premium brand positioning (Miiflo is targeting serious investors, not casual traders)
- Proves I understand the entire funnel: brand → website → operations → retention
- Demonstrates ability to design systems that support business models (proposals, tiers, re-engagement)
- Relevant for Miiflo's subscription model and subscriber lifecycle
What I'll replicate for Miiflo:
Premium brand positioning, proposal/onboarding flows, subscriber retention mechanics, operational back-end integration.
Sorted Luxury Organizing
Hudson Valley Marathon: 25% Growth Through Brand Rebrand
The Parallel: You're rebranding Miiflo's positioning. HVM shows the impact.
After 2-3 years of stagnant growth under the parent company's branding, we pitched to break off the brand as its own event with a new website and social campaigns. This led to a 25% increase in registrations last year and is projected to exceed that growth this year.
Why this matters for Miiflo:
- Proof that repositioning a brand can unlock exponential growth
- Shows I can create separate brand identities that outperform the original
- Demonstrates long-term growth compounding (year 1: 25%, year 2: tracking higher)
- Relevant to how Miiflo wants to evolve from "another fintech" to "investor lifestyle brand"
What I'll replicate for Miiflo:
Clear brand positioning separate from competitors, targeted messaging, sustained growth momentum.
Visit Hudson Valley Marathon
Why I'm Right for Miiflo
You're not just building a fintech. You're building a movement for retail investors who want probability-focused education, community, and endurance through market cycles.
My track record shows I can:
- Scale communities 15-25% month-over-month (Alpha Win, Hudson Valley)
- Build culture-first brands from zero (SOVA, House of Track)
- Position founders as thought leaders (EV Lounge pitch, your webinar strategy)
- Use endurance/cycling as a narrative (I understand this community deeply)
- Automate growth funnels (email, paid ads, conversions)
Let's make Miiflo the brand that retail investors are proud to be part of.